Social media in sport marketing / Timothy Newman, Jason Frederick Peck, Charles Harris, Brendan Wilhide.

By: Material type: TextPublication details: Scottsdale, Arizona : Holcomb Hathaway, Publishers, [2013]Description: xiv, 202 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781934432785
  • 1934432784
Subject(s): LOC classification:
  • GV 716 .N48 2013
Contents:
Introduction to social media -- Introduction to principles of sport communication, marketing, and social media -- Social networks and real-time platforms -- Blogging -- Photos, video, and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection GV 716 .N48 2013 (Browse shelf(Opens below)) Available 98648183

Includes bibliographical references and index.

Introduction to social media -- Introduction to principles of sport communication, marketing, and social media -- Social networks and real-time platforms -- Blogging -- Photos, video, and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.

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