Consuming kids : the hostile takeover of childhood / Susan Linn.

By: Material type: TextPublication details: New York : New Press, c2004.Description: xiv, 288 p. ; 24 cmISBN:
  • 1565847830
Subject(s): LOC classification:
  • HF 5415.32 .L56 2004
Contents:
The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.32 .L56 2004 (Browse shelf(Opens below)) Available 98619570

Includes bibliographical references (p. [233]-273) and index.

The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone.

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