Includes bibliographical references and index.

1. Putting a price on integrity -- Opening image -- What the bagelman saw / Steven D. Levitt and Stephen J. Dubner -- Everybody does it / David Callahan -- The art of college management: cheating -- Psssst - what's the answer / J.D. Heyman et al -- Justice or just us? What to do about cheating / Jason M. Stephens -- God's little toys: confessions of a cut and paste artist / William Gibson -- Rise of the plagiosphere: how new tools to detect plagiarism could induce mass writer's block / Ed Tenner -- Focus on genre: websites -- Reading deeply: an annotated selection -- Something borrowed / Malcolm Gladwell -- 2. Changing landscape of family -- Opening image -- Coming home / Carolyn Kleiner Butler -- The American family / Stephanie Coontz -- Le beau-pere / Phyllis Rose -- Rabenmutter: Germany in angst over low birthrate / Emma Pearse -- Executive child / Caitlin Flanagan -- The politics of family / Robert Kuttner -- Growing up with mom and mom / Susan Dominus -- My Yiddishe mama / Henry Louis Gates -- We're all cousins and other web revelations / Michael Schuyler -- Roca wear and Brooks Brothers advertisements -- Focus on genre: memoirs -- The important things / Philip Weitl -- Grandmothers / Ruth Reichl -- Where he was: memories of my father / Raymond Carver -- Casa: a partial remembrance of a Puerto Rican childhood / Judith Ortiz Cofer -- Reading deeply: an annotated selection -- Complexity of family life among the low-income and working poor / Patricia Hyjer Dyk -- 3. Defining identity in a virtual world -- Opening images -- Growing up online / Bruce Bower -- The MySpace generation / Jessi Hempel with Paula Lehman -- R we D8ting / Sandra Barron -- The Sims: suburban rhapsody / Clive Thompson -- Life or something like it / Karen Moltenbrey -- The perils and promise of online schmoozing / Jane Black -- The business of life: making a virtual living telecommuting to a brave new world / Peter Svensson -- Community: from neighborhood to network / Barry Wellman -- How computers change the way we think / Sherry Turkle -- Focus on the genre: blogs -- Reading deeply: an annotated selection -- Explanation for the perpetration of and reactions to deception in a virtual community / Adam N. Joinson and Beth Dietz-Uhler -- 4. Branding a way of life -- Opening image -- What's changed / Jane Hammerslough -- Elysia, Evan, and Allison / Lauren Greenfield -- The thing about thongs / Claudia Wallis -- Tommy "follow the flock" spoof advertisement -- Sprite remix / Rob Walker -- Urban warfare / Kate MacArthur and Hillary Chura -- The age of reason / Kenneth Hein -- The buzz on buzz / Renee Dye -- The man behind Abercrombie & Fitch / Benoit Denizet-Lewis -- The cult you're in / Kalle Lasn -- P&G 'buzz marketing' unit hit with complaint / Bruce Horowitz -- Focus on genre: websites -- Reading deeply: an annotated selection -- The value of brand for the commodity / Scott Bedbury -- 5. Making and remaking history -- Opening images -- Malcolm X / Clayborne Carson -- 1776: a musical about the Declaration of Independence / Sarah Vowell -- Frontlines: dispatches from U.S. soldiers in Iraq / Soldiers' blogs -- The states, their nicknames and mottoes, and other facts critical to safe travel / John Hodgman -- Rewriting history / Anne Scott MacLeod -- Revisionism revisited / Ian Mortimer -- Judging cinematic history / Robert Brent Toplin -- The mixed review of the Museum of the American Indian / Lynn Neary -- Googling the future / John Leo -- Focus on genre: graphic novels -- Reading deeply: an annotated selection -- From the profane to the sacred: ritual and mourning at sites of terror and violence / Janet Jacobs -- 6. Mapping the human genome -- Opening image -- A tale of two loves / Alan Lightman -- Humbled by the genome's mysteries / Stephen Jay Gould -- Creative tome DNA deli coffee cups (2000) / Roz Chast and Tom Tomorrow -- The poetry of genetics / Johannes Borgstein -- Ban all human cloning / Art Lentini -- Genome ethics / James Watson -- Genes cleaned and starched, while you wait / Dave Barry -- GFP bunny / Carol Becker -- Focus on genre: genomic art -- Reading deeply: an annotated selection -- The critical collaboration between art and science: an experiment on a bird in the air pump and the ramifications of genomics for society / Tamar Schlick.n M. Stephens -- God's little toys: confessions of a cut and paste artist / William Gibson -- Rise of the plagiosphere: how new tools to detect plagiarism could induce mass writer's block / Ed Tenner -- Focus on genre: websites -- Reading deeply: an annotated selection -- Something borrowed / Malcolm Gladwell -- 2. Changing landscape of family -- Opening image -- Coming home / Carolyn Kleiner Butler -- The American family / Stephanie Coontz -- Le beau-pere / Phyllis Rose -- Rabenmutter: Germany in angst over low birthrate / Emma Pearse -- Executive child / Caitlin Flanagan -- The politics of family / Robert Kuttner -- Growing up with mom and mom / Susan Dominus -- My Yiddishe mama / Henry Louis Gates -- We're all cousins and other web revelations / Michael Schuyler -- Roca wear and Brooks Brothers advertisements -- Focus on genre: memoirs -- The important things / Philip Weitl -- Grandmothers / Ruth Reichl -- Where he was: memories of my father / Raymond Carver -- Casa: a partial remembrance of a Puerto Rican childhood / Judith Ortiz Cofer -- Reading deeply: an annotated selection -- Complexity of family life among the low-income and working poor / Patricia Hyjer Dyk -- 3. Defining identity in a virtual world -- Opening images -- Growing up online / Bruce Bower -- The MySpace generation / Jessi Hempel with Paula Lehman -- R we D8ting / Sandra Barron -- The Sims: suburban rhapsody / Clive Thompson -- Life or something like it / Karen Moltenbrey -- The perils and promise of online schmoozing / Jane Black -- The business of life: making a virtual living telecommuting to a brave new world / Peter Svensson -- Community: from neighborhood to network / Barry Wellman -- How computers change the way we think / Sherry Turkle -- Focus on the genre: blogs -- Reading deeply: an annotated selection -- Explanation for the perpetration of and reactions to deception in a virtual community / Adam N. Joinson and Beth Dietz-Uhler -- 4. Branding a way of life -- Opening image -- What's changed / Jane Hammerslough -- Elysia, Evan, and Allison / Lauren Greenfield -- The thing about thongs / Claudia Wallis -- Tommy "follow the flock" spoof advertisement -- Sprite remix / Rob Walker -- Urban warfare / Kate MacArthur and Hillary Chura -- The age of reason / Kenneth Hein -- The buzz on buzz / Renee Dye -- The man behind Abercrombie & Fitch / Benoit Denizet-Lewis -- The cult you're in / Kalle Lasn -- P&G 'buzz marketing' unit hit with complaint / Bruce Horowitz -- Focus on genre: websites -- Reading deeply: an annotated selection -- The value of brand for the commodity / Scott Bedbury -- 5. Making and remaking history -- Opening images -- Malcolm X / Clayborne Carson -- 1776: a musical about the Declaration of Independence / Sarah Vowell -- Frontlines: dispatches from U.S. soldiers in Iraq / Soldiers' blogs -- The states, their nicknames and mottoes, and other facts critical to safe travel / John Hodgman -- Rewriting history / Anne Scott MacLeod -- Revisionism revisited / Ian Mortimer -- Judging cinematic history / Robert Brent Toplin -- The mixed review of the Museum of the American Indian / Lynn Neary -- Googling the future / John Leo -- Focus on genre: graphic novels -- Reading deeply: an annotated selection -- From the profane to the sacred: ritual and mourning at sites of terror and violence / Janet Jacobs -- 6. Mapping the human genome -- Opening image -- A tale of two loves / Alan Lightman -- Humbled by the genome's mysteries / Stephen Jay Gould -- Creative tome DNA deli coffee cups (2000) / Roz Chast and Tom Tomorrow -- The poetry of genetics / Johannes Borgstein -- Ban all human cloning / Art Lentini -- Genome ethics / James Watson -- Genes cleaned