Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.

By: Contributor(s): Material type: TextPublication details: New York : Palgrave Macmillan, 2012.Description: x, 235 p. ; 25 cmISBN:
  • 9780230338333
  • 023033833X
Subject(s): LOC classification:
  • HD 59 .S365 2012
Contents:
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 59 .S365 2012 (Browse shelf(Opens below)) Available 98645246

Includes bibliographical references and index.

The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.

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