Wedgwood : the first tycoon / Brian Dolan.

By: Material type: TextPublication details: New York : Viking, 2004.Description: xvii, 396 p. : ill. ; 24 cmISBN:
  • 0670033464 (acid-free paper)
Subject(s): LOC classification:
  • NK 4210 .W4 D65 2004
Summary: Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen.
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Book Storms Research Center Main Collection NK 4210 .W4 D65 2004 (Browse shelf(Opens below)) Available 98623715

Includes bibliographical references (p. 379-388) and index.

Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen.

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