Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / Peter S. Cohan.
Material type:
TextPublication details: San Francisco : Berrett-Koehler Publishers, c2012.Description: xiv, 244 p. : ill. ; 24 cmISBN: - 9781609945282 (pbk.)
- 160994528X (pbk.)
- HD 62.5 .C6353 2012
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HD 62.5 .C6353 2012 (Browse shelf(Opens below)) | Available | 98645406 |
Includes bibliographical references and index.
Six start-up choices. Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Implications for stakeholders. Straight talk from start-up capital providers -- Can big companies train entrepreneurs? -- Resources.
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