Assessing organizational communication : strategic communication audits / Cal W. Downs, Allyson D. Adrian.
Material type:
TextSeries: Guilford communication seriesPublication details: New York : Guilford Press, c2004.Description: xi, 292 p. : ill. ; 25 cmISBN: - 1593850107 (pbk. : alk. paper)
- Strategic communication audits
- HD 30.3 .D68 2004
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HD 30.3 .D68 2004 (Browse shelf(Opens below)) | Available | 98623923 |
Completely rev. ed. of and successor to: Communication audits / Cal W. Downs. c2004.
Includes bibliographical references (p. 273-280) and indexes.
Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report.
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