The merchants of cool [videorecording] / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

Contributor(s): Material type: FilmPublisher number: FROL-6909 | PBS Home VideoPublication details: [Alexandria, Va.] : Distributed by PBS Home Video, [2003]Description: 1 videocdisc (ca. 60 min.) : sd., col. ; 4 3/4 inOther title:
  • Frontline : the merchants of cool
Uniform titles:
  • Frontline (Television program)
Subject(s): Genre/Form: Correspondent, Douglas Rushkoff.Summary: "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline .
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection DVD HF 5415.33 .U6 M47 2003 (Browse shelf(Opens below)) Available 98622203

Originally broadcast as a segment of the television program: Frontline.

Correspondent, Douglas Rushkoff.

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline .

DVD.

Closed-captioned.

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