Advancing small colleges : strategies for success in alumni relations, communications, fund raising, marketing, and enrollment management / Wesley K. Willmer, editor.

Contributor(s): Material type: TextPublication details: Washington, DC : CASE Books, c2001.Description: ix, 275 p. : il. ; 26 cmISBN:
  • 0899643558
Subject(s): LOC classification:
  • LB 2328.3 .A8 2001
Contents:
Foreword / Allen P. Splete -- Study overview / Wesley K. Willmer -- Leading and managing the process / Wesley K. Willmer -- The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger -- Advancement roles of small-college presidents / Daniel A. Felicetti -- Raising funds for small colleges and universities / Dana L. Miller -- Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass -- The successful small alumni relations office / Richard E. Bee -- Effective enrollment management in the new century / Marjorie R. Johnson -- Survey trends: what they say about advancement today.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection LB 2328.3 .A8 2001 (Browse shelf(Opens below)) Available 98629293

"Based on a comprehensive survey of members of the Council of Independent Colleges"--(Tapa).

Incluye referencias bibliogrf��?�icas (p. 237-245) y apn��?�dices.

Foreword / Allen P. Splete -- Study overview / Wesley K. Willmer -- Leading and managing the process / Wesley K. Willmer -- The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger -- Advancement roles of small-college presidents / Daniel A. Felicetti -- Raising funds for small colleges and universities / Dana L. Miller -- Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass -- The successful small alumni relations office / Richard E. Bee -- Effective enrollment management in the new century / Marjorie R. Johnson -- Survey trends: what they say about advancement today.

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