TY  - BOOK
AU  - Jamieson,Kathleen Hall
TI  - Packaging the presidency: a history and criticism of presidential campaign advertising 
SN  - 0195089413 (cl. : alk. paper)
AV  - JK 524 .J36 1996 
PY  - 1996///
CY  - New York, NY
PB  - Oxford University Press
KW  - Presidents
KW  - United States
KW  - Election
KW  - Advertising, Political
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
N1  - Includes bibliographical references (p. 525-568) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0603/95 013339-d.html
ER  -