Cappo, Joe. The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo. - Chicago, Ill. : McGraw-Hill, 2003. - xi, 260 p. ; 22 cm. Includes bibliographical references (p. 251-253) and Index. ISBN: 0071403159 LCCN: 2003041335 Subjects--Topical Terms: Advertising.Advertising--United States. LC Class. No.: HF 5821 / .C32 2003