Nelems, Jim. <br/><br/>
Research to riche$: the secret rules of successful marketing :  welcome to the secret world of marketing research / 
 Secret rules of successful marketing 
Jim Nelems. 
 - Atlanta, Ga. :  Longstreet Press,  c2002. 
 - 216 p. ;  20 cm. 
<br/><br/><label>ISBN: </label>156352709X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.