Maximum influence : the 12 universal laws of power persuasion - Mortensen, Kurt W. (New York : American Management Association, 2004)
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
Includes bibliographical references (p. 221-232) and index.
Keywords: Persuasion (Psychology); Influence (Psychology); Success -- Psychological aspects