Mortensen, Kurt W. <br/><br/>
Maximum influence :  the 12 universal laws of power persuasion / 
Kurt W. Mortensen. 
 - New York :  American Management Association,  c2004. 
 - ix, 240 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 221-232) and index. 
<br/><br/>Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue. 
<br/><br/><label>ISBN: </label>0814472583 
<br/><br/><label>LCCN: </label>2004000847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Influence (Psychology)<br/>Success--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>BF637.P4  / M67 2004