TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Bottom-up marketing
SN  - 0070527334 :
AV  - HF 5415 .R5437 1989
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Advertising
N1  - Includes index
ER  -