Beck, John C. <br/><br/>
Got game :  how the gamer generation is reshaping business forever / 
John C. Beck, Mitchell Wade. 
 - Boston :  Harvard Business School Press,  c2004. 
 - x, 202 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: Planet of the Rotting Minds? ... How Video Games Forged the Next Baby Boom -- Space Invader: How Games Became So Important Without the Rest of Us Noticing -- Sex, Violence, and Stereotypes: What We Worry About In Games ... And Why We Don't Need To -- Not the Real World: How the Experience of Gaming Differs From Just About Everything Else ... and Why That Makes Gamers Different -- Want 'Tude With That?: How Gamers' Values and Skills Shape Their Professional Performance -- Play Nice: After All That Time Alone, Can Gamers Be Great Team Players? -- Win or Go Home: How Video Games Built ROI Into This Generation's DNA -- Gamers On Top: What To Expect From Gamers as Executives -- Press Start to Continue: What's Next For Gamers--and Us. 
<br/><br/><label>ISBN: </label>1578519497 (alk. paper) 
<br/><br/><label>LCCN: </label>2004014450 
<br/><br/><label>Nat. Bib. No.: </label>GBA447825  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>012942943  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Video games--Economic aspects.
<br/><br/><label>LC Class. No.: </label>GV 1469.3  / .B43 2004