TY  - BOOK
AU  - Mariampolski,Hy
TI  - Qualitative market research: a comprehensive guide 
SN  - 0761969446 (c)
AV  - HF 5415.2 .M3167 2001
PY  - 2001///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Marketing research
KW  - Qualitative research
N1  - Includes bibliographical references (p. [297]-303) and index
ER  -