Ries, Al. <br/><br/>
The 11 immutable laws of Internet branding / 
 Eleven immutable laws of Internet branding 
Al Ries and Laura Ries. 
 - 1st ed. 
 - New York :  HarperBusiness,  c2000. 
 - viii, 175 p. ;  20 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0060196211 (alk. paper) 
<br/><br/><label>LCCN: </label>99086018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / .R53 2000