Assessing organizational communication : strategic communication audits /
Strategic communication audits
Cal W. Downs, Allyson D. Adrian.
- New York : Guilford Press, c2004.
- xi, 292 p. : ill. ; 25 cm.
- The Guilford communication series .
- Guilford communication series. .
Completely rev. ed. of and successor to: Communication audits / Cal W. Downs. c2004.
Includes bibliographical references (p. 273-280) and indexes.
Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report.
1593850107 (pbk. : alk. paper)
2004003132
Communication in organizations--Auditing. Management audit. Communication in management. Intercultural communication. Organizational effectiveness--Evaluation.