Fern, Edward F., 1937-
Advanced focus group research /
Edward F. Fern.
- Thousand Oaks, Calif. : Sage, c2001.
- x, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 233-244) and index.
0761912487 (c : acid-free paper) 0761912495 (p : acid-free paper)
00012632
Focus groups.
Social sciences--Research--Methodology.
H 61.28 / .F47 2001