TY  - BOOK
AU  - Dolan,Brian
TI  - Wedgwood: the first tycoon 
SN  - 0670033464 (acid-free paper)
AV  - NK 4210 .W4 D65 2004
PY  - 2004///
CY  - New York
PB  - Viking
KW  - Wedgwood, Josiah,
KW  - Potters
KW  - Great Britain
KW  - Biography
KW  - Industrialists
N1  - Includes bibliographical references (p. 379-388) and index
N2  - Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen
ER  -