TY  - BOOK
AU  - Owens,Irene
TI  - Strategic marketing in library and information science
SN  - 0789021420 (hbk.)
AV  - Z678 .S765 2002
PY  - 2002///
CY  - Binghamton, NY
PB  - Haworth Information Press
KW  - Library planning
KW  - Libraries
KW  - Marketing
KW  - Information services
KW  - Planning
N1  - "Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."; Includes bibliographical references and index; Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy
ER  -