TY  - BOOK
AU  - Siess,Judith A.
TI  - The visible librarian: asserting your value with marketing and advocacy 
SN  - 0838908489 (alk. paper)
AV  - Z716.3 .S54 2003
PY  - 2003///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Public relations
KW  - Marketing
KW  - Advertising
KW  - Public services (Libraries)
KW  - Librarians
KW  - Library Services
KW  - Consumer satisfaction
KW  - Bibliothq��?�ues
KW  - Relations publiques
KW  - Publicit.� ?
KW  - Bibliothq��?�ues et utilisateurs
N1  - Includes bibliographical references (p. 123-146) and index; The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together
N2  - Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services
ER  -