The paradox of choice : why more is less - Schwartz, Barry, 1946- (New York : Ecco, 2004)
Let's go shopping -- New choices -- Deciding and choosing -- When only the best will do -- Choice and happiness -- Missed opportunities -- "If only" : the problem of regret -- Why decisions disappoint : the problem of adaptation -- Why everything suffers from comparison -- Whose fault is it? : choice, disappointment, and depression -- What to do about choice.
Includes bibliographical references (p. [237]-256) and index.
Keywords: Choice (Psychology); Decision making