Berkman, Robert I. <br/><br/>
The skeptical business searcher :  the information advisor's guide to evaluating Web data, sites, and sources / 
by Robert Berkman ; foreword by Reva Basch. 
 - Medford, N.J. :  Information Today, Inc.,  c2004. 
 - xxiii, 281 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 247-261) and index. 
<br/><br/>The business researcher's challenge -- What to do before using a search engine -- Precision business searching -- What to do with questionable sites -- Company and industry sources -- Statistics, polls and surveys -- News, talk, and blogs on the Net -- Knowledge, intuition, and trust -- Prescreened business sites. 
<br/><br/><label>ISBN: </label>0910965668 (pbk.) 
<br/><br/><label>LCCN: </label>2003020692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Computer network resources.<br/>Electronic information resource searching.<br/>Business--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF 54.56  / .B4685 2004