Introduction to online market & industry research : search strategies, case study, problems, and data source evaluations and reviews / Introduction to online market and industry research Online market & industry research editor and contributor, Cynthia L. Shamel ; produced by the Benjamin Group. - Mason, Ohio : Thomson/Texere, c2004. - xiv, 450 p. : ill. ; 24 cm. - Business research solutions series .

Includes bibliographical references and index.

0538726849

2004300301


Marketing research--Computer network resources.
Online databases.

HF 5415.2 / .I57 2004