McKenna, Regis. <br/><br/>
Real time :  preparing for the age of the never satisfied customer / 
Regis McKenna. 
 - Boston, Mass. :  Harvard Business School Press,  c1997. 
 - xi, 204 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 183-187) and index. 
<br/><br/><label>ISBN: </label>0875847943 (alk. paper) 
<br/><br/><label>LCCN: </label>97012475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Real-time data processing.<br/>Technology--Sociological aspects.
<br/><br/><label>LC Class. No.: </label>HF 5548  / .M365 1997