TY  - BOOK
AU  - Gerstner,Louis V.
TI  - Who says elephants can't dance?: inside IBM's historic turnaround 
SN  - 0060523794
AV  - HD 9696.2 .U64 I2545 2002
PY  - 2002///
CY  - New York, NY
PB  - HarperBusiness
KW  - International Business Machines Corporation
KW  - Management
KW  - History
KW  - Computer industry
KW  - United States
KW  - Electronic office machine industry
KW  - Corporate turnarounds
KW  - Case studies
N1  - Includes index
N2  - In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. Who says elephants can't dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success. The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who says elephants can't dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run
UR  - http://www.loc.gov/catdir/description/hc041/2002 027523.html
ER  -