TY  - BOOK
AU  - Rodgers,F.G.
AU  - Shook,Robert L.
TI  - The IBM way: insights into the world's most successful marketing organization 
SN  - 0060155221 :
AV  - HD 9696 .C64 I4875 1986
PY  - 1986///
CY  - New York
PB  - Harper & Row
KW  - International Business Machines Corporation
KW  - Computers
KW  - Marketing
KW  - Case studies
KW  - Electronic office machines
N1  - Includes index
ER  -