TY - BOOK AU - Stevens,Robert E. AU - Sherwood,Philip K. AU - Dunn,Paul TI - Market analysis: assessing your business opportunities SN - 156024268X (alk. paper) AV - HD 62.5 .S745 1993 PY - 1993/// CY - New York PB - Haworth Press KW - New business enterprises KW - Planning KW - New products KW - Marketing KW - Strategic planning N1 - Includes bibliographical references and index ER -