Profitable growth is everyone's business : 10 tools you can use Monday morning /
Ram Charan.
- 1st ed.
- New York : Crown Business, c2004.
- 206 p. : ill. ; 22 cm.
Includes index.
How to get more out of what you already have -- The challenge of profitable revenue growth -- Reorient your thinking about growth : hit many singles and doubles, not just home runs -- How to tell good growth from bad growth -- Leadership for growth : confronting the enemy within -- Accelerating profitable revenue growth through revenue productivity -- Building a growth budget -- Pinpointing opportunities for profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value proposition -- Creating the social engine of revenue growth -- Why growth matters to everyone : how to tell if you are in a growth business.
1400051525 (Hardcover)
2003017654
Organizational effectiveness. Industrial management. Strategic planning. Success in business.