Shane, Scott,  1964- <br/><br/>
Finding fertile ground :  identifying extraordinary opportunities for new ventures / 
Scott A. Shane. 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2005. 
 - xxix, 219 p. :  ill. ;  24 cm. +  1 CD-ROM (4 1/2 in.) 
<br/><br/> Accompanying audio CD includes a 20-minute summary of the contents of the book and an interview with the author. 
<br/><br/>Includes bibliographical references (p. 205-212) and index. 
<br/><br/>Selecting the right industry -- Identifying valuable opportunities -- Managing technological evolution -- Identifying and satisfying real market needs -- Understanding customer adoption -- Exploiting established company weaknesses -- Managing intellectual property -- Appropriating the returns to innovation -- Choosing the right organizational form -- Managing risk and uncertainty. 
<br/><br/><label>ISBN: </label>0131423983 (hbk.) 0131423983 (CD-ROM) 
<br/><br/><label>LCCN: </label>2004107633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises.<br/>Entrepreneurship.<br/>High technology industries.
<br/><br/><label>LC Class. No.: </label>HD 62.5  / .S528 2005