TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan: a handbook 
SN  - 0130613177
AV  - HF 5415.13 .W66 2003
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references (p. 185-191) and index
ER  -