TY  - BOOK
AU  - Jones,John Philip
TI  - International advertising: realities and myths 
SN  - 0761912444 (acid-free paper)
AV  - HF 5823 .I59 2000
PY  - 2000///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
KW  - Advertising media planning
KW  - Comparison advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99 006528-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99 006528-t.html
ER  -