International advertising :  realities and myths / 
edited by John Philip Jones. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2000. 
 - 412 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761912444 (acid-free paper) 0761912452 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>99006528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.<br/>Comparison advertising.
<br/><br/><label>LC Class. No.: </label>HF 5823  / .I59 2000