TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471446386 (pbk.: alk. paper)
AV  - HF 5415.1 .H37 2004
PY  - 2004///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references
UR  - http://www.loc.gov/catdir/description/wiley041/2 003065003.html
UR  - http://www.loc.gov/catdir/toc/wiley041/200306500 3.html
ER  -