Hartley, Robert F.,  1927- <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley. 
 - 9th ed. 
 - Hoboken, NJ :  Wiley,  c2004. 
 - viii, 360 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471446386 (pbk.: alk. paper) 
<br/><br/><label>LCCN: </label>2003065003 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-83647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.1  / .H37 2004