TY  - BOOK
AU  - Kirp,David L.
TI  - Shakespeare, Einstein, and the bottom line: the marketing of higher education 
SN  - 0674011465 (alk. paper)
AV  - LB 2342.8 .K57 2003
PY  - 2003///
CY  - Cambridge, Mass.
PB  - Harvard University Press
KW  - Universities and colleges
KW  - United States
KW  - Marketing
KW  - Education, Higher
KW  - Public relations
N1  - Includes bibliographical references (p. 265-314) and index; Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning
ER  -