Advertising cultures / 
edited by Timothy deWaal Malefyt and Brian Moeran. 
 - 1st ed. 
 - Oxford ;  New York :  BERG,  2003. 
 - xiii, 220 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba. 
<br/><br/><label>ISBN: </label>1859736734 1859736785 (pbk.) 
<br/><br/><label>LCCN: </label>2003004506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising agencies.
<br/><br/><label>LC Class. No.: </label>HF 5823  / .A1685 2003