TY  - BOOK
AU  - Tedlow,Richard S.
TI  - New and improved: the story of mass marketing in America 
SN  - 0875846726 (alk. paper)
AV  - HF 5415.1 .T44 1996
PY  - 1996///
CY  - Boston, Mass
PB  - Harvard Business School Press
KW  - Marketing
KW  - United States
KW  - History
KW  - Case studies
N1  - Previously published: New York : Basic Books, 1990; Includes bibliographical references (p. [443]-468) and index
ER  -