Tedlow, Richard S. <br/><br/>
New and improved :  the story of mass marketing in America / 
Richard S. Tedlow ; [with a new introduction by the author]. 
 - Boston, Mass :  Harvard Business School Press,  c1996. 
 - xxx, 483 p. :  ill. ;  24 cm. 
<br/><br/> Previously published: New York : Basic Books, 1990. 
<br/><br/>Includes bibliographical references (p. [443]-468) and index. 
<br/><br/><label>ISBN: </label>0875846726 (alk. paper) 
<br/><br/><label>LCCN: </label>95042640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--History.--United States<br/>Marketing--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.1  / .T44 1996