Crawford, Frederick A. <br/><br/>
The myth of excellence :  why great companies never try to be the best at everything / 
Frederick A. Crawford and Ryan Mathews. 
 - 1st pbk. ed. 
 - New York :  Three Rivers Press,  c2001. 
 - xx, 251 p. :  ill. ;  25 cm. 
<br/><br/> Originally published in hardcover: New York : Crown Business, 2001. 
<br/><br/>Includes bibliographical references (p. 239-241) and index. 
<br/><br/>Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future. 
<br/><br/><label>ISBN: </label>0609810014 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies.<br/>Consumer behavior--Case studies.<br/>Shopping--Case studies.<br/>Marketing--Recherche--Cas, ?? tudes de.<br/>Consommateurs--Comportement--Cas, ???�tudes de.<br/>Magasinage--Cas, ???�tudes de.