TY  - BOOK
AU  - Kelley,Larry D.
AU  - Jugenheimer,Donald W.
TI  - Advertising media planning: a brand management approach 
SN  - 0765613093 (alk. paper)
AV  - HF 5826.5 .K45 2004
PY  - 2004///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -