Kelley, Larry D.,  1955- <br/><br/>
Advertising media planning :  a brand management approach / 
Larry D. Kelley and Donald W. Jugenheimer. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2004. 
 - vii, 144 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0765613093 (alk. paper) 
<br/><br/><label>LCCN: </label>2003050600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Brand name products.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5826.5  / .K45 2004