Kotler, Philip. <br/><br/>
A framework for marketing management / 
 Marketing management 
Philip Kotler. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - xx, 363 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131001175 
<br/><br/><label>LCCN: </label>2002029019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .K636 2003