TY  - BOOK
AU  - Quinlan,Mary Lou
TI  - Just ask a woman: cracking the code of what women want and how they buy 
SN  - 0471369209 (cloth : alk. paper)
AV  - HF 5415.33.U6 Q56 2003
PY  - 2003///
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Women consumers
KW  - United States
KW  - Marketing
KW  - Women
KW  - Attitudes
N1  - Includes bibliographical references (p. 249-252) and index; A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort
UR  - http://www.loc.gov/catdir/bios/wiley045/20021531 32.html
UR  - http://www.loc.gov/catdir/description/wiley039/2 002153132.html
UR  - http://www.loc.gov/catdir/toc/wiley031/200215313 2.html
ER  -