Quinlan, Mary Lou. <br/><br/>
Just ask a woman :  cracking the code of what women want and how they buy / 
Mary Lou Quinlan. 
 - Hoboken, N.J. :  J. Wiley & Sons,  c2003. 
 - xi, 260 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 249-252) and index. 
<br/><br/>A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort. 
<br/><br/><label>ISBN: </label>0471369209 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2002153132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers--United States.<br/>Marketing--United States.<br/>Women--Attitudes.--United States
<br/><br/><label>LC Class. No.: </label>HF 5415.33.U6  / Q56 2003