Byron, Christopher.

Martha Inc. : the incredible story of Martha Stewart Living Omnimedia / Christopher M. Byron. - New York : Wiley, c2002. - viii, 405 p. : ill. ; 24 cm.

Includes bibliographical references (p. 349-391) and index.

Nancy Drew and the case of the hidden childhood -- model life -- To Wall Street -- page turns -- nascent empire : the Martha moment is born -- Who's afraid of Virginia Woolf? -- Making the best-seller list -- Kmart calls -- How to negotiate a contract -- Strategy : get others to pay -- Controlling the stress lines -- No good deed goes unpunished -- Time takes Martha -- Martha takes TV -- In the company of women -- Scheming times -- taxing situation -- Time takes a licking -- Labor relations -- When being in the public eye is not a good thing -- From Wall Street to Main Street -- To the ends of the Earth. 1. 2. A 3. 4. The 5. A 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. A 18. 19. 20. 21. 22.

0471123005

2002280033

GBA2-33616


Stewart, Martha.


Martha Stewart Living Omnimedia.


Home economists--United States--Biography.
Businesswomen--United States--Biography.

TX140.S74 / B97 2002