Center, Allen H.

Public relations practices : managerial case studies and problems / Allen H. Center, Patrick Jackson. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xiv, 418 p. : ill. ; 24 cm.

Rev. ed. of: Public relations practices / Patrick Jackson, Allen H. Center. 5th ed. c1995.

Includes bibliographical references and index.

0136138039

2002021128

GBA2-49730


Public relations--Case studies.

HM 263 / .C332 2003