Consuming kids : the hostile takeover of childhood /
Susan Linn.
- New York : New Press, c2004.
- xiv, 288 p. ; 24 cm.
Includes bibliographical references (p. [233]-273) and index.
The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone.
1565847830
2003066600
Child consumers--United States. Advertising and children--United States. Marketing research--United States.